MY ROLE: CREATIVE DIRECTOR + DESIGNER
I took on a passion project working as a creative director for a golf startup company. The Birdie Zone aims to unlock tee times once reserved for the few. The process began with a brand workshop with the founder and from there, I started to build out some brand positioning and visual identity concepts! This is how it all came together so far.
BRAND ARCHETYPE: THE EXPLORER
Our archetype is a bold explorer of the golf world—always pushing boundaries and seeking new horizons. With a spirit of adventure and an unwavering belief that every golfer should experience the thrill of legendary courses, our Archetype breaks down barriers to offer and aims to put like-minded adventurers at the forefront of where the thrill of discovery meets the joy of connection.
BRAND ETHOS:
We are driven by the spirit of adventure. We break through barriers to unlock access to the world’s most legendary golf courses—places once reserved for the few, now within reach for the bold. From historic fairways and breathtaking views to clubhouses where legends have sat, we invite every golfer to step into a journey of discovery, where iconic courses and unforgettable memories await. Our mission is to create the ultimate golf adventure, one where the thrill of exploration and the joy of connection converge.
Every round with us is more than just golf; it’s an experience curated just for you. With access to over XXX legendary courses, an effortless booking platform, and personalized concierge services, we ensure that your journey is seamless and unforgettable. We provide the tools, access and the community to create memories that go beyond the fairway—where every golfer, regardless of background or experience, feels welcome. At The Birdie Zone, we are a community of explorers, inspiring one another to reach new heights, share stories, and experience golf like never before. Together, we are pushing boundaries, unlocking new horizons, and making legendary golf adventures accessible to all.
BRAND PILLARS:
We unlock legendary courses for true golf adventurers
We break through barriers to unlock access to the world’s most exclusive and private golf courses—places you’ve dreamed off and were once reserved for the few are now within reach for the bold. From historic fairways to awe-inspiring views, we invite every golfer to embark on an unforgettable journey through the world’s most iconic courses, where adventure and unforgettable memories await.
We curate golf adventures just for you
Every journey with us is more than just a round of golf—it’s an adventure designed to stay with you. We ensure that your experience is effortless so you can focus on what truly matters: exploring legendary courses, sharing unforgettable moments with your favorite golf crew, and creating lasting memories that go far beyond the fairway. Whether teeing off at a world-renowned course or reliving stories with friends in the clubhouse, every round is a cherished exploration of golf, the land, and the bonds you create along the way.
We creating a community of golf explorers
We believe that every golfer, regardless of experience or background, deserves to experience the thrill of legendary courses. Our platform is a welcoming community where we break through the barriers of golf where explorers of all kinds come together—where respect, inspiration, and camaraderie fuel your journey to play your best and discover new experiences in the game of golf.